Twitter is one of the most used websites in the world. Not only do just about all celebrities and stars use Twitter to push out important information about their activities, but most brands also leverage Twitter to communicate with their consumers and audiences, as well as to run certain promotions or to interact with and solicit feedback from their users.
But for influencers and individuals that are interested in monetizing their Twitter followers, it’s not exactly clear how to take that Twitter soapbox and turn it into a money-making machine. After all, there are hundreds of millions of daily active users, and that means a lot of competition on the platform. However, if you have a growing audience on Twitter, you may be able to earn money from Twitter by monetizing your twitter followers. Here’s how.
Refine That Twitter Profile
Most Twitter profiles have a lack of information and imagery that suggests who’s doing the posting and where they’re coming from. If your Twitter account was set up just to read other tweets, your Twitter profile likely looks like that, too. But if you want anyone to take you seriously, you’ll have to take your Twitter profile seriously. Add a cover photo and a profile picture as soon as possible, and also create a quick bio with a link to your website or another social media profile so that people can learn more.
Grow Your Following
Once you have a Twitter profile that looks the part, you’ll need to build an audience before monetizing your Twitter followers. If you tweet and no one sees it, what’s the point? The good news is that building up your Twitter audience is easy when you use Twitter more. Follow accounts that you enjoy or that inspire you, and interact with other Twitter users so that you can get your name and profile out there. By retweeting, liking and commenting on other posts, you’ll be building your familiarity with the platform while you’re building your audience, and it’s also a great way to widen your reach. You can also use hashtags to try and draw on existing audiences.
Monetize Your Twitter Followers
Now that you’re using the platform and have built up an audience of some size, it’s time to monetize those Twitter followers. Whether you want to send out sponsored tweets on behalf of a larger brand or you have some products or services — or private access! — that you can charge for, there are no rules against tweeting that out and directing people elsewhere. Something like SponsoredTweet, PaidPerTweet or a similar platform can help connect you with companies that will trade products or money for tweets, or you can always reach out to your favorite brands to see if they’ll work with your directly.
If you have your own products or a service to sell, even better. While you can certainly earn money from Twitter by tweeting, the best way to monetize your Twitter followers is to actually send them somewhere else like your website or another social media profile where you can monetize them. By posting teasers on Twitter and then directing your followers elsewhere, you’ll be able to get more out of your Twitter audience than you ever could by staying on the platform.
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